Continuity and why it is important in tv and film.

Continuity is the ability to create something the exacts same more than once. 

For example, If i was to create a character and she always wore blue eyeshadow and pink lips through out the scene or series i would need to make it look exactly the same to make it believable. 

This is important in tv and film because the character needs to look the same throughout the scene or series. failure to do so and it will make the character less believable 

To ensure you can recreate the same look over and over , start with a face chart and detailed instructions, when you have created the look the first time take plenty of pictures from every angle.